How to attract clients online
Get the most from your business website
There are many ways to attract new clients to your business using the internet. But, which way works the best, where should you start, and how does it all work? All great questions that many new Colorado business owners ask as they seek to grow their client base.
The article below will address the following questions:
- How many clients find businesses using Google searches?
- Is SEO worth the investment?
- What are some SEO basics for new business owners?
- Should I focus on SEO or social media & ads?
- Will an online business presence really help my business grow?
Ready to get your business and your website up and running? We can help! Click the link below to get started with Colorado Business Presence for FREE with company formation or registered agent service.
How many clients find businesses using Google searches?
Colorado businesses in the real estate, food, health and wellness, or home improvement industry are reporting 40-60% of new clients come to them because of Google search results.
Recent industry data shows some surprising results. A Google study found that 76% of shoppers visit a business’s website first before contacting or visiting the business’s location. The same study found that 81% of shoppers reported that the business website influenced their buying decisions. And get this, an average of 45% of people who searched for a local business visited that business within 24 hours.
So, should you take the time and money to develop a strong online business presence? Based on these Google study results, it looks like getting your business online could have dramatic results for your bottom line.
Is SEO Worth the Investment?
Absolutely! SEO (Search Engine Optimization) means your website contains the search terms people use to find businesses like yours. This is called “organic traffic,” when clients find your business because they are actively searching online. When properly done, SEO can help your website with:
Increased Visibility
A higher search ranking on Google means more people are discovering your business.
Business Legitimacy
People trust search results more than they trust pop-up ads, which have been known to be linked to scams. Banner, pop-up, or other forms of ads can boost your client leads but can be hard on your budget.
Long-Term Advantage
A well worded website using optimized SEO techniques will continue drawing people to your website for years to come.
There are companies that offer SEO services for a fee, or you can find free tutorials online and do it yourself. Depending on your budget for such things, and the time you have to learn SEO on your own, it may be worth paying a company to optimize your website for SEO for your location.
What are some SEO basics
for new business owners?
These basic SEO tactics will help your website stand out in Google searches:
Make a Google Business Profile
This free service creates a custom business profile to showcase your location and basic information in search results. Add your address, basic business and contact info, business hours, pictures, videos, and more! Happy clients can also leave a review here.
Use the Right Keywords
Think about the search words your potential clients would use to find your business. Try to use those words in your website headings and in the first line of text under those headings. For example, a client who searches for “Denver plumber free estimates,” will have a better chance finding your business if the headings on your website use some of those words.
Answer the Questions Your Clients Want to Know
Make sure your website has the answers to the most basic client questions, like: When are you open/closed? Where are you located? What services/products do you offer? What is your phone number, email, manager’s name? What is your origin story? This information builds familiarity and trust within your community, which leads to new and repeat clients.
Should I focus on SEO
or social media & ads?
When it comes to getting your website noticed, the more exposure the better! Think about using SEO in concert with social media, ads, and referrals. Keep the following in mind:
- Social media – helps develop your brand online and lends some legitimacy, but requires near constant upkeep
- Ads – get your business quick attention, but cost money to keep running
- Referrals – are extremely influential for shoppers, but can be unpredictable
- SEO – can grow your business brand, legitimacy, & reputation over time, is cost-effective or even free!
The best thing to do is to use your business website as your online base, and keep making it stronger with SEO. Then, add social media, ads, and gather referrals to boost your online presence as your time and money budget allows.
Will an Online Business Presence Really Help My Business Grow?
The short answer is yes! Colorado businesses without a website are invisible to more than half the people in their community. So, having some kind of online presence can only help your business.
Another Google statistic shows that 62% of consumers will disregard a business if they can’t find their website. That is a large pool of customers your business will be missing out on without proper online representation.
If creating your own business website seems beyond your skill, think again. Our Colorado Business Presence option makes getting your business online easy, quick, and affordable.
When you order business formation or registered agent service, you can add the following business presence options:
- Business Domain – www.yourbusinessname.com
- Website with SSL protection – add pictures, business information, and more
- Business Email – up to 10 email addresses featuring your domain ([email protected])
- Local Phone Service – you choose the number and area code to protect your mobile privacy
Each service is free for the first 90 days, then just $9 a month each. Choose to keep them all and get a 20% discount (just $21.60 per month). Your business domain is free for one year, then renews at the going market price (usually around $25 per year).
You’ll be in charge of how your website looks and the content it contains. We have website experts standing by to walk you through the process, step by step.
A website will play a crucial role in your business’s success. In a world where most people have instant access to the internet in their pocket, a business website gives you the power to connect with your community just as instantly.
Take advantage of the internet to boost your brand, win new clients, & smoke the competition!
